Fall Social Campaign
Fall Social Campaign
For Starbucks Fall campaign in 2022, we created content that resonated with fall fanatics and PSL-skeptics alike. We emphasized convenience, leaned into culture and fandom, and celebrated the return of cult favorites like PSL.
My role: Associate Creative Director, Starbucks
Agency partner: Big Spaceship
Photographer: Julia Stotz
Food Stylist: Callie Meyer